Business Management with Analytics

BA (Hons)

Course Overview

Modules:

Year One:
  • Introduction to Management and Leadership
  • Development of Professional Skills in Business and Management
  • Marketing and Consumer Behaviour
  • Introduction to Finance and Accounting
  • Digital Business and Innovation
  • Data Management
Year Two:
  • Human Resource Management
  • Operations Management
  • Economics, Financial Institutions and Markets
  • Digital Marketing and E-Commerce Management
  • Business Law
  • Ethics, Social Justice and Sustainability
Year Three:
  • Project Management
  • The Power of Data Analytics
  • Business Statistics
  • Research Methods (Online)
  • Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application
Year Four:
  • Strategy
  • Digital Analytics Excellence
  • Organisational Behaviour
  • Analytics in a Big Data World
  • Dissertation or Consultancy Project
Course Overview