Business Management with Digital Marketing

Year One:

• Introduction to Management and Leadership
• Development of Professional Skills in Business and Management
• Marketing and Consumer Behaviour
• Introduction to Finance and Accounting
• Digital Business and Innovation
• Data Management

Year Two:

• Human Resource Management
• Operations Management
• Economics, Financial Institutions and Markets
• Digital Marketing and E-Commerce Management
• Business Law
• Ethics, Social Justice and Sustainability

Year Three:

• Project Management
• Marketing Communication and Digital Advertising
• Digital Marketing Analytics
• Research Methods (Online)
• Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application

Year Four:

• Strategy
• Marketing Strategy and Digital Planning
• Organisational Behaviour
• One optional module
• Dissertation or Consultancy Project