Business School

BA (Hons)

Empowering future leaders with innovative programmes in business, management,and enterprise to shape the global economy.

Business School

Welcome to the Business School, where we nurture tomorrow’s leaders in business, management, and entrepreneurship. We offer majors in Business Management, Business Management with Digital Marketing, Business Management with Analytics, and Business Management with International Business, each designed to equip you with the skills and knowledge necessary to excel in the global economy.

Course Overview
Modules:

Year One:

  • Introduction to Management and Leadership
  • Development of Professional Skills in Business and Management
  • Marketing and Consumer Behaviour
  • Introduction to Finance and Accounting
  • Digital Business and Innovation
  • Data Management

Year Two:

  • Human Resource Management
  • Operations Management
  • Economics, Financial Institutions and Markets
  • Digital Marketing and E-Commerce Management
  • Business Law
  • Ethics, Social Justice and Sustainability

Year Three:

  • Project Management
  • The Power of Data Analytics
  • Business Statistics
  • Research Methods (Online)
  • Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application

Year Four:

  • Strategy
  • Digital Analytics Excellence
  • Organisational Behaviour
  • Analytics in a Big Data World
  • Dissertation or Consultancy Project
Course Overview
Course Overview
Modules:

Year One:

  • Introduction to Management and Leadership
  • Development of Professional Skills in Business and Management
  • Marketing and Consumer Behaviour
  • Introduction to Finance and Accounting
  • Digital Business and Innovation
  • Data Management

Year Two:

  • Human Resource Management
  • Operations Management
  • Economics, Financial Institutions and Markets
  • Digital Marketing and E-Commerce Management
  • Business Law
  • Ethics, Social Justice and Sustainability

Year Three:

  • Project Management
  • Marketing Communication and Digital Advertising
  • Digital Marketing Analytics
  • Research Methods (Online)
  • Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application

Year Four:

  • Strategy
  • Marketing Strategy and Digital Planning
  • Organisational Behaviour
  • One optional module
  • Dissertation or Consultancy Project
Course Overview
Course Overview
Modules:

Year One:

  • Introduction to Management and Leadership
  • Development of Professional Skills in Business and Management
  • Marketing and Consumer Behaviour
  • Introduction to Finance and Accounting
  • Digital Business and Innovation
  • Data Management

Year Two:

  • Human Resource Management
  • Operations Management
  • Economics, Financial Institutions and Markets
  • Digital Marketing and E-Commerce Management
  • Business Law
  • Ethics, Social Justice and Sustainability

Year Three:

  • Project Management
  • Information Systems and Business Analytics
  • Financial Management
  • Research Methods (Online)
  • Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application

Year Four:

  • Strategy
  • Corporate Finance
  • Organisational Behaviour
  • Analytics in a Big Data World
  • Dissertation or Consultancy Project
Course Overview
Course Overview
Modules:

Year One:

  • Introduction to Management and Leadership
  • Development of Professional Skills in Business and Management
  • Marketing and Consumer Behaviour
  • Introduction to Finance and Accounting
  • Digital Business and Innovation
  • Data Management

Year Two:

  • Human Resource Management
  • Operations Management
  • Economics, Financial Institutions and Markets
  • Digital Marketing and E-Commerce Management
  • Business Law
  • Ethics, Social Justice and Sustainability

Year Three:

  • Project Management
  • Two optional modules
  • Research Methods (Online)
  • Choose from one of the following experience options: Placement; Semester Abroad; New Enterprise Start-up; or Web-based Application

Year Four:

  • Strategy
  • Negotiation Theory and Practice
  • Organisational Behaviour
  • Leading and Managing Change
  • Dissertation or Consultancy Project
Course Overview