Business Management with Analytics
BA (Hons)
Overview :
The Business Management with Analytics programme combines business management knowledge with advanced analytical skills, making it highly relevant in today’s data-driven business environment.
The programme integrates analytical thinking with business decision-making, preparing graduates to interpret complex data and transform it into strategic business insights. Students also learn to analyse
digital, social media, and geolocation data, helping them understand modern data sources used by
organisations.
Through practical projects and experience opportunities, students are able to apply analytical skills in real business contexts before graduating. As a result, graduates are well prepared for roles such as business analyst, project manager, data analyst, or management consultant.
Course Overview
- Delivery: On campus at CIF
- Duration: 4 years full-time
- Division: Business School
Modules:
Year One:
- Introduction to Management and Leadership
- Development of Professional Skills in Business and Management
- Marketing and Consumer Behaviour
- Introduction to Finance and Accounting
- Digital Business and Innovation
- Data Management
Year Two:
- Human Resource Management
- Operations Management
- Economics, Financial Institutions and Markets
- Digital Marketing and E-Commerce Management
- Business Law
- Ethics, Social Justice and Sustainability
Year Three:
- Project Management
- The Power of Data Analytics
- Business Statistics
- Research Methods (Online)
- Choose from one of the following experience options: Placement; New Enterprise Start-up; or Web-based Application
Year Four:
- Strategy
- Digital Analytics Excellence
- Organisational Behaviour
- Analytics in a Big Data World
- Dissertation or Consultancy Project