Business Management with Digital Marketing
BA (Hons)
Overview :
The Business Management with Digital Marketing programme stands out because of its blend of
management knowledge and digital marketing expertise, supported by strong industry links,
professional accreditation, and opportunities for practical experience.
The programme places a strong emphasis on digital marketing and marketing analytics. As businesses
increasingly rely on online platforms and data-driven strategies, developing skills in digital campaigns,
social media marketing, and marketing analytics is essential for success in the modern job market.
Another key advantage is the opportunity to gain practical experience through placements, or working
on a start-up project, which allows students to apply their knowledge in real-world situations and
develop professional skills.
Course Overview
- Delivery: On campus at CIF
- Duration: 4 years full-time
- Division: Business School
Modules:
Year One:
- Introduction to Management and Leadership
- Development of Professional Skills in Business and Management
- Marketing and Consumer Behaviour
- Introduction to Finance and Accounting
- Digital Business and Innovation
- Data Management
Year Two:
- Human Resource Management
- Operations Management
- Economics, Financial Institutions and Markets
- Digital Marketing and E-Commerce Management
- Business Law
- Ethics, Social Justice and Sustainability
Year Three:
- Project Management
- Marketing Communication and Digital Advertising
- Digital Marketing Analytics
- Research Methods (Online)
- Choose from one of the following experience options: Placement; New Enterprise Start-up; or Web-based Application
Year Four:
- Strategy
- Marketing Strategy and Digital Planning
- Organisational Behaviour
- One optional module
- Dissertation or Consultancy Project